Vertical Cooperative Advertising: A Manufacturer’s Perspective
نویسندگان
چکیده
منابع مشابه
Stochastic cooperative advertising in a manufacturer–retailer decentralized supply channel
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ژورنال
عنوان ژورنال: International Journal of Operations and Quantitative Management
سال: 2021
ISSN: 1082-1910
DOI: 10.46970/2021.26.3.1